Undoubtedly, one of the most powerful sales tactics is testimonials and product reviews. Customers, in particular, examine internet reviews before purchasing a product, with 93% doing so.
By ensuring consumers are satisfied with their purchase, social proof can comfort reluctant shoppers, provide more context, and prevent returns. People desire comfort before purchasing in the complicated and chaotic world of online buying. To learn everything they can about your business or product, potential buyers go to online review sites.
With that, here are some tips to assist you in generating positive reviews for your business.
Just Ask Nicely
Asking your customers nicely is one of the simplest strategies to generate positive reviews for your business. To accomplish so, you must first determine the type of responses you desire before you begin asking for them. Consider the following questions: What interests your target audience? When it comes to making a purchase, what are their main concerns? What are the stumbling blocks in your industry?
By aligning your review points with these questions, you will obtain more meaningful and relevant testimonials.
Make Your Reviews a Priority
Consider including a handful of customer reviews on your site. If you have product reviews, include them on each product page. With a link in your navigation pane, you may even create an entirely new page dedicated to great testimonials. Simply make sure they are on your site in a way that works for your product and demonstrates that your customers’ feedback is important to you.
Acknowledge Reviews Publically
When businesses refuse to acknowledge positive and negative feedback, they appear to be burying their head in the sand, or worse; customers believe that the company doesn’t care.
Reviews, especially negative ones, will not go away if you ignore them. Try to reply to bad reviews, especially if you believe the reviewer is valid in their criticism or if other customers have expressed similar concerns. Take advantage of this opportunity to learn from your customers and enhance your company.
Do What You Say
Nobody is perfect, and mistakes do happen, with some even resulting in a one-star review on your website from a disgruntled customer.
When you receive a one-star review, though, make sure to respond thoughtfully and without being defensive about resolving. If you work in customer service, it is the right thing to do, and it could benefit your company in the long run.
What counts is that you follow through on your promise to message them to try to resolve the situation. Keep your word, and do not make any promises you do not intend to keep.
Frequent the Sites Your Customers Enjoy
The greatest method to get honest feedback is to be social and approachable. Grow your Facebook, Twitter, and Instagram followers by making these accounts easily accessible from your store so customers can reach out and leave comments and queries there.
Make sure your demands are appropriate for the channel via which you want your customer to leave a review. If you ask for a customer review via email, make sure the correspondence includes a link to the specific location where they may submit their feedback. If you have to ask for a cross-platform customer review, complete the request as seamlessly as possible.
Follow Up with Patrons
Consider sending customers an email once they have made a transaction. When the purchase is still fresh in people’s minds, you are more likely to obtain a review. Examine several applications for automating this procedure, which will make it easier for you and, more significantly, for your consumers. Reduce the friction between your request and their ability to submit a review as much as feasible.
Host a Review Contest
To provide extra value to your consumers beyond the things or services you sell, conduct a review contest to generate opportunities to ask for reviews and create conditions where customers are more inclined to submit favorable reviews.
With a little support from your present clients and mechanics, such as garnering the most online votes via likes and shares, this is an efficient approach to selling your business.
Keep It Simple
Give your customers a cause to leave a review. It could be as simple as drafting a handwritten thank you note, but even a small gesture like that will go a long way toward making your customers feel appreciated.
The easiest way to start adopting customer review cultivation at scale is to make it a procedure within your business. This cultivation begins with a proactive customer service plan and an online reputation and testimonials campaign, such as that exhibited by Networx Reviews.
Ultimately, the number of reviews you have available is closely related to customer confidence. Thus, you will be in a considerably better position to meet or exceed customer expectations if you prioritize acquiring online reviews.