SEO and Content Marketing: Are They Related?

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Digital marketing has two strong pillars: Search Engine Optimization (SEO) and Content Marketing. Although people often discuss these strategies in separate contexts, they are interconnected in more ways than one might realize.  SEO focuses on optimizing a website’s visibility in search engine results. On the other hand, content marketing is about designing and distributing helpful …

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6 Instagram Marketing Tips for Mexican Restaurants

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According to SocialPilot, Instagram has over 2 billion monthly active users. Instagram stands out as a critical marketing tool with significant reach for restaurants. Individuals typically turn to Instagram to get the essence of your restaurant, generally before visiting the official website. Instagram works as a main discovery route, bringing many people to your restaurant …

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7 Reasons Major Food Brands Should Embrace Crowdsourcing Platforms for Incremental Innovation

7 Reasons Major Food Brands Should Embrace Crowdsourcing Platforms for Incremental Innovation

In the food industry, staying at the top of the game is a delicious blend of art and science. Major food brands recognize that innovation isn’t confined to revolutionary product launches but extends to the finer details, the incremental improvements that elevate flavors and experiences. Enter crowdsourcing platforms, the secret ingredient that empowers these giants …

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How to Create a Book of Custom Recipes

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If you’re a creative culinary experimenter, or if you’re following the cooking traditions of your family, you might be interested in consolidating all your recipes and cooking ideas together in one volume. Whatever your motivation happens to be, there are ample resources and creative possibilities to help you turn your ideas into a reality. The …

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