The kitchen is every chef’s playground. Sadly, very few people (especially restaurant employees) get to showcase their skills and creativity. Do you feel there’s more you can offer than simply the menu? Consider creating a YouTube cooking show to show your skill and hopefully advance your career and income. Here are a few tips to get you started.
Starting A Cooking Channel On YouTube
There is more to starting and running a successful YouTube channel than simply uploading videos. It takes hard work, dedication, and zeal to make it happen. To create a successful cooking channel, you’ll need to:
1. Watch other cooking shows on YouTube
The idea here is to see what and how other creators do and learn from them. Identify a niche you are interested in, then watch lots of videos to understand how it should be done. You can then use the information acquired to create something unique and are most comfortable with.
2. Find how you will innovate, test recipes, record, and edit
Create a schedule of what works best for you. Pick the perfect day to upload videos to retain and attract more followers and views.
3. Create a story for each show
This is the most important part of every cooking show. It should have a storyline that viewers can follow and learn something from. Think about the shots you want for every dish, and create a storyboard for the same. Practice narrating every step of the recipe to the viewer while using the simplest and enticing language/tone possible.
4. Create profiles on social media to promote the channel
You’ll need social media profiles on most of the popular platforms to engage your audience. Use Instagram to post stills of the cooking videos and even engage with your followers on Twitter as well.
What Does It Take To Start A YouTube Cooking Show
The key to producing and uploading quality content is by putting your skills to practice. You thus might want to spend a good deal of time on a recipe to perfect it before going on-air. Start with the recipes you are comfortable with, then move to the more challenging ones. You’ll also want to practice talking to cameras, plating techniques, and how to move about your recipe. Here are some of the skills you should work on first:
- Basic cooking skills: You need to be a natural around your kitchen when cooking. Give your target audience a reason to want to watch you cook.
- Training: Basic teaching skills are essential, considering some of your audiences want to learn from the shoe. Learn how to break your recipe down such that it’s easy to understand.
- Problem-solving: Youtubers spend hours, if not days, perfecting their recipes before they can finally host a show. This gives them a better chance to fix a dish should anything go wrong.
- Likeability: You ought to be likable for viewers to continue watching your show,
- Filming and editing: You need to be able to take perfect shots of every step and edit the videos perfectly to make them watchable. A professionally taken and edited video is more likely to garner views than a poorly done one.
How To Create Good Videos For YouTube
The first step to creating good content for YouTube consumers is to have a plan. Don’t just create videos out of the blues; identify a recipe, source for the ingredients, practice, then choose a day to shoot, edit, and upload the videos. Most YouTuber’s upload at least once per week to keep their viewers engaged and yearning for more.
How To Plan Your YouTube Content
- Create a content calendar: Create a calendar to guide you on when to create and upload content for your target audience. This will help keep you organized and subscribers engaged.
- Understand ideas do run out: While you might have tons of ideas at first, it is good to account for times when creativity runs out. The wise move here is to create lots of content/videos while the ideas are still fresh and overflowing.
- Know what’s trending: Get to know what other content creators (within your niche) are doing and what’s trending on YouTube. Watch trending videos of the same, then add a twist to it in an original upload.
- Ask viewers what they think about your content: Create an avenue to engage with your subscribers and viewers. Ask for their opinion, suggestions, or even the recipes they’d like you to make. Be sure to respond to their comments and ideas both on YouTube and other social platforms.
How To Promote Your YouTube Food Channel
Starting a YouTube channel gives you a unique opportunity to connect to thousands and even millions of food-loving individuals. Each of these individuals is looking to have fun and learn something new from you. They also are a comment away from creating a lasting relationship with you, giving you the much-needed exposure. Here are a few tips and ways to promote your YouTube channel.
Ask Views To Like and Subscribe
Always remind everyone watching your videos to like and subscribe to your channel. Subscribing to your channel means they’ll get a notification each time you make a fresh upload. Although it might sound cliché, such calls to action can earn you decent likes and subscribers in the long run. You can buy YouTube views to help boost your food channel.
Engage With Your Viewers
Make a habit of reading and responding to your viewer’s comments. While it might be hard to respond to all of them, make sure to respond to most of them. Such responses show you indeed care about their input, cementing your relationship even further.
Collaborate With Other Creators On YouTube
Collaborating with other YouTube hosts can help boost your channel’s exposure on the platform. This is because their subscribers will see your content and vice versa. Interacting with the new group of viewers should win some, if not most, of their audiences over.
How Do I Make Money On YouTube
You can make money on YouTube through:
- Sponsored content
- Video ads
Making Money Through Sponsored Content On Your Channel
This mostly happens when/if you have thousands of subscribers on your channel. Product brands will contact you for sponsorship opportunities on your channel. All you have to do is use their brand on your video, or at least mention it. More and more of these opportunities will come as your subscriber base grows, bringing in more cash in the process.
Video Ads
There’s an option to monetize your videos on YouTube, especially after earning several hundred watch hours on your channel. You get to make money for each ad displayed as viewers watch your content. However, a number of factors do come into play when determining how much you will have earned through such ads.
How To Become A Full-Time Youtuber
When done properly, a simple YouTube Cooking show can turn to be a full-time commitment and job for some. This can be a dream come true for many, especially if you can earn thousands or millions of followers for the channel. The more subscribers you have, the more revenue you could generate per video.
Be Ready To Commit Time and Energy
Creating and running a successful YouTube channel can be an all-hands-on-deck type of job. This is because you have to keep up with your subscriber’s demand and appetite for fresh content. Such may require you to be always on the lookout for new recipes or even have a team help out. As long as you are ready and willing to commit much of your time and energy to create content, then YouTube is an excellent platform to showcase your skillset.